Most business owners who take on the task of doing their own PR choose to do so for a number of reasons:
- their marketing budget is limited and can’t afford to hire a PR agency
- they want to control their publicity efforts and build direct relationships with journalists
- they have the knowledge and skills to do it and they enjoy the process
The DIY PR route is certainly less costly than paying monthly agency fees.
You can basically do it for free instead of having to shell out thousands per month for PR agents. And, when you do have costs, such as having a professional writer edit your press release ($80) or buying a media list (from $40) – they are so much lower.
So, DIY PR is definitely a winner when it comes to costs.
But what about time?
We all know that writing a press release, sending story pitches to individual journalists and following them up can be a very time-consuming process. It can take hours. Days.
And time is of the essence for anyone in business.
So how much time and money did you spend on your last DIY PR effort? Were the results worth it?
We want to hear from you!