With PR Guru's Aussie media contact lists, you'll be able to:

identify specific interest areas most appropriate to your news
send emails direct to the media contacts inbox
follow up your contact by phone to further pitch your story to the journalist
maximise your chances of exposure through using lists that are used by PR experts

Mikel Kew, Co-founder/CEO Bargains4Business used PR Guru's media lists and says:

I purchased PR Guru's Business and Small Business media lists to send our press release to and achieved immediate results. I was blown away, receiving TEN high-value articles targeting my ideal client base. What a great boost for a new business! For my next release I fully intend to purchase some lists in other markets too to get an even better response! Thank you PR Guru!

Examples of the coverage includes:

Florey Neuroscience Institutes launched the Brain Fitness Challenge

Jenni Elliott Group Director – Fundraising and Marketing, Florey Neuroscience Institutes says: They (the media lists) were easy to access and it was easy to decipher which interest group was right for our launch. PR Guru not only saved us a bundle of money it also kept the frustration of finding the right journalist at bay and we had amazing results in BRW, Herald Sun and The Age.

Cas Bennetto, CEO Kimberley Foundation Australia says:

PR Guru helped the Kimberley Foundation to generate media coverage in WA that we could never have achieved ourselves. I have a PR background and I know how labour intensive and specific PR must be to get results. We quickly reached hundreds of media contacts. PR Guru’s media database helped us to target the media we needed. The interview on ABC TV’s Stateline was a terrific reward!

Australian Media Database contact lists

PR Guru's Media Database is designed specifically so that you can target the Australian media database list that most suits your news and audience. You can choose from a selection of national Lifestyle and Business lists containing over 20 different interest areas, as well as four national or state News and Current Affairs lists.

Lifestyle and business
These lists cover specific writers or producers at magazines, newspapers, radio, TV and online. For instance, arts; books; business; family; food/wine; features; health; lifestyle; IT/Technology, outdoor, new products, seniors and travel editors. More...
News & current affairs
National OR state lists target News editors; Metropolitan radio and TV; Suburban and Regional media. More...

Once you've identified the media list or lists that targets your clients, click through to read the description of the type of media in that list, the number of contacts, potential USES for the list and price. When you've made your purchase you'll be emailed the name of the media contact, their title and company, contact number and email address. Then the list is yours to use whenever you like to send out your press release to get media coverage for your business.

Do you have a press release that you need to send to your target media to get news coverage?

Chances are, you're too busy to create your own media database and are looking for a really targeted list that you can rely on. Well, PR Guru's PR professionals are making available their not-so-Little-Black-Book of Australian media contacts. It has 1000s of names that we use daily and update regularly because, as we know, 'you're only as good as your media database'.

PR Guru's media database lists work because they are:

Updated regularly by our team of PR experts
Filled with contacts that we have had the most success with in the past (that's one step in the door already!)
Full of names of real people, rather than generic titles (unless, of course, you select 'News Editors' which has mainly generic titles)
Segmented so you can send out individual or group emails (though we recommend sending individually tailored pitches and media releases, as they work best)
Formatted in an Excel file to give you flexibility and to allow you to start immediately!

So, if you are really serious about driving business to your website, event, shop and/or being seen in the SAME media that your potential customers listen to, read, or watch, then PR Guru's Media Database is your new best friend. Read more about our contact lists and how they work on our FAQ page.

Not sure which lists are best for you?

If you need some help deciding which lists are best for your news please email us and we'll help you select!

Can't find a list?

Let us know if you would like a particular list. We are updating and adding to our media contact lists regularly and may be able to help.