At PR Guru we’re sharing years of insight and experience gained from working as trained PR communications professionals and/or journalists in Australia to help you on your DIY PR journey.

We’ve either run our own PR media agency where we’ve helped hundreds of clients achieve masses of media coverage, or worked as consultants in-house or in an agency. Some of us have had our own fair share of publicity promoting our own books or products, and some of us are former journalists.

By understanding what makes news and what journalists want, we increase your chances for media exposure. Many of us have been highly commended or won Public Relations Institute of Australia (PRIA) industry awards for producing amazing work for our clients.

PR Guru, is owned by JMM Communications, and is a Registered Consultancy Group member – meaning that we abide by the PRIA Code of Ethics.

We’ve worked for small businesses as well as large organisations and industry associations. As PR practitioners we’ve developed and implemented PR strategies to increase attendance at events and festivals, built awareness of new products and services, raised funds for charity, helped companies grow their brand, raised awareness of diseases, influenced local, state and federal government agencies, and secured sponsorship for our clients.

We’re demystifying the publicity process so that YOU have the opportunity to get media coverage to grow your business.  In our PR Guru DIY Publicity Guide we share our tricks of the trade and insider knowledge so that you don’t waste your efforts.

Our Media Database is our ‘little black book’ of contacts that we’ve built from scratch– except, it isn’t little any more, it includes long lead magazines and supplements, newspapers, radio, TV and online media – as well as lists of bloggers by interest area. These lists are continuously being updated. We’ve refined and grouped our media lists so that you can be selective about whom you contact so that you get a greater response.

We’re passionate about PR and communications and trust that this flows through in everything that we do to help you get priceless publicity.