Starting a new business can be daunting in many ways. First of all; how do you reach out to new prospects? This is where a digital marketing agency can come in handy. A digital marketing partner can help you manage your online marketing needs. But how do you know which agency is best for your company? We have seen a huge increase in the number of digital agencies in the past few years. However, many of these agencies have very little experience in the field and learn as they go.
Choosing the wrong agency can impact your branding negatively and in worst case scenario drain your budget. We have listed some recommendations on how to find the perfect digital marketing agency for your business.
Understand your needs and your budget
The first thing in choosing the right digital marketing agency is to understand your needs and your budget. Describe your business needs in terms of search engine optimization, website, advertising, graphic design, and social media. You should also decide how much money you are willing to spend on marketing.
Examine the agency carefully
Go to the agencies’ websites and look for their address, bios, and a client list. If you can’t find these, you should not go for this agency. Look out for agencies that are trying to hide something.
Read previous clients’ testimonials
Read through their client testimonials and google the agency to find out more about the company. What are people saying on other mediums, and do their testimonials seem authentic?
Ask for client references, even from clients that were not very happy with their result. It’s important to get an idea of how the company dealt with different companies – both satisfied and not satisfied clients.
Does the agency have a website? Does it rank high in search results?
Ask for industry experience
Ask if the agency has experience in your industry. If they don’t, ask how they approach a new industry. If they do, ask what went well and what was challenging in the previous projects.