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PR Guru DIY Publicity Guide©

Our must-read blueprint for getting fast and free media exposure is packed full of industry secrets and gives you the PR tools needed to get FREE publicity. You'll discover how to navigate the Australian media scene and social media world to enable you to implement a dynamic media campaign. For just $95, you can find out how to get some well-deserved PR media. More


Price: $95.00

PR Guru's DIY Publicity Guide© also has masses of templates, samples and checklists, as well as Do's and Don'ts for businesses, just like yours. It's everything you need for grassroots, community, profit or not for profit campaigns and to help you become media savvy!

There are lots of tools to get you going. For instance, you'll love our:

  • 20+ lists of tips - on sending a story pitch, following up media materials, sending photos, what to do when the media rings, what to tweet and so much more
  • Templates and examples - including press releases, media notifications, events listings, timelines and even sample media release headings.
  • Checklists - for planning a launch, writing an events notice, preparing your business for customers and starting a blog.
  • Media training guide - there's tips on preparation, questions, delivery, off the record, body language, what to wear, types of interviews, dealing with pressure and bridging phrases.
  • Rules for writing - press releases, media notifications, event listings and backgrounders.
  • Do's and don'ts - for powerful photos, getting to know the media, following up media materials, and engaging on-line campaigns.
  • Real-life scenarios - including timelines for promoting a local or regional event, targeting specific audiences for new products, business achievements and environmental initiatives.
  • Links - to free media monitoring and social media search engines.

For just $95, this small investment gives you the chance to realistically achieve expert guru status in your field so that you are interviewed on say, Channel 7's Sunrise program to talk about your product, service or event; after one radio interview, you're offered an ongoing segment on the same program; an editor asks you to produce a regular column for a targeted monthly magazine; you're invited to present at a tradeshow, workshop or seminar; your online followers increase by 1000%; you see your business growth soar.