Benefits of PR Guru's DIY Publicity Guide©
- Save on advertising or PR agency costs by doing it yourself
- Generate extensive media coverage thanks to our insider secrets
- Increase sales, bookings or attendance with a well-planned campaign
- Achieve Guru status through increased confidence and knowledge
Lisa Johnson tells us how the DIY Publicity Guide helped her get media coverage for her book Covetables:
Includes FREE monthly newsletter subscription to Taboo: 
Welcome! You're on your way to publicity success...
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You're about to preview a chapter of PR Guru's DIY Publicity Guide: how to get priceless publicity to grow your business! |
Fill in your details below to receive your pdf by email. We'll then send you Chapter 1 Media 101: About the media in Australia to give you an overview of Australian media and their deadlines. We’ve also included the Contents Page to show you what other topics are covered in our blueprint for getting media coverage. Or, if you want to skip the preview, you can BUY now...
PR Guru's DIY Publicity Guide is written by PR experts at award winning PR agency JMM Communications. This no-fuss, practical, step by step guide will help you to:
- navigate Australia’s media scene and the world of social media
- identify what makes news in your business
- capitalise on opportunities for getting FREE publicity
- set up your Little Black Book: an invaluable media database
- know when to send your press release to long or short lead media
- incorporate promotions and events to get media attention
- use third party endorsers for extra credibility
- write a press release to attract a journalist’s attention
- prepare your business for customers to maximise sales
- take the fear out of media interviews to speak confidently
- incorporate useful phrases to get you out of a ‘hot spot’
- tweak your story angle to suit each target audience
- get the media to take notice of your press release
- respond appropriately when the media calls you
- maximise the success of a media launch
- create partnerships to leverage your brand
- engage and build your audiences and customers online
- join the conversation and start a blog or tweet
- track your media coverage to sway new customers
- evaluate the success of your campaign
- demystify jargon used everyday in the media
We'll also send you our FREE monthly e/newsletter Taboo
What is PR Guru's Taboo?
Taboo goes behind the scenes to demystify the publicity process with interviews, commentary and media updates.
Read what some of our Australian journalists, presenters and producers like, or don't like. And hear what has been working for other 'do it yourself' small business PR guru's who share their publicity secrets such as Lisa Johnson with her new book Covetables (listen to Lisa's success story via the link in box above).
As the media scene changes regularly, there's our monthly list of debuts and departures. We also include useful DIY tips - getting started in social media, preparing for media interviews, how to promote a food product, to how to send your photo's to journalists. And, we tell you about PR Guru's new media contact lists, special promotions, useful tools and much more.
About PR Guru
PR Guru is an Australian owned, do it yourself publicity platform for businesses who want to get media coverage. Founded by PR expert and director of award winning PR agency, JMM Communications, Julie Morgan, PR Guru offers DIY publicists the tools they need to generate priceless media coverage. There's a press release writing service, up-to-date Australian media contact lists and the DIY Publicity Guide. PR Guru is a Registered Consultancy Group Member of the Public Relations Institute of Australia.
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