Benefits of PR Guru's DIY Publicity Guide©
- Save on advertising or PR agency costs by doing it yourself
- Generate extensive media coverage thanks to our insider secrets
- Increase sales, bookings or attendance with a well-planned campaign
- Achieve Guru status through increased confidence and knowledge
Carolyn Cresswell
says:
"This guide is so fantastic... it breaks down, step-by-step, what to do to successfully 'do your own PR' that media will actually pick up! If only it had been around when I started out." Founder Carmen's Fine Foods
Lisa Johnson talks about her success using our DIY Publicity Guide
Claire McFee
Creator Organise Your Life Organiser says: A fantastic business resource for all things media. There is so much important insider info that you may never find on your own! These tips alone will improve your businesses pubicity success rate. Add this to the rest of the top quality advice including creating a Media Database to keep all your contacts organised, as well as tracking your marketing campaigns, and you are onto a winner. Well done PR Guru'
Get your FREE preview chapter of PR Guru’s DIY Publicity Guide NOW!
Take a sneak preview of PR Guru’s secrets to priceless publicity and download the first chapter of the DIY Publicity Guide – about the Australian media and their deadlines, for FREE! We've included the Contents Pages so you can see just how comprehensive our guide is. PR Guru's DIY Publicity Guide gives you step by step tips on identifying your news story, planning your campaign, creating punchy media materials, talking to the media to utilising social media.
Attention solopreneurs and small business operators
Would you like to get free publicity for your business but don't know how? Are you spending too much hard-earned money on advertising and none on publicity? Are your competitors making you green with envy by appearing in the media regularly? Do you have a product that outstrips its competitors but your target market just doesn't seem to know about it? Have you been to a PR agency to recruit some help but found that you don't have the budget? Or are you simply overwhelmed and don't know how to get started?
If you answered 'yes' to any of the above questions, then you're like countless others looking to lift their business to new heights, but lacking the know-how' Enter PR Guru's DIY Publicity Guide©.
With PR Guru's DIY Publicity Guide©, you'll find out how to:
- Navigate Australia's media scene and the world of social media
- Identify what makes news in your business
- Capitalise on opportunities for getting FREE publicity
- Set up your Little Black Book: an invaluable media database
- Implement a successful media campaign or launch
- Know when to send your press release to long or short lead media
- Incorporate promotions and events to get media attention
- Use third party endorsers for extra credibility
- Write a press release to attract a journalist's attention
- Prepare your business for customers to maximise sales
- Take the fear out of media interviews to speak confidently
- Incorporate useful phrases to get you out of a 'hot spot'
- Optimise your radio, TV, print or online interviews
- Tweak your story angle to suit each target audience
- Get the media to take notice of your press release
- Respond appropriately when the media calls you
- Maximise the success of a media launch
- Create partnerships to leverage your brand
- Engage and build your audiences and customers online
- Join the conversation and start a blog or tweet
- Track your media coverage to sway new customers
- Evaluate the success of your campaign
- Demystify jargon used everyday in the media
That's not all... There's heaps more features
