Launching a new website? How to use PR to stand out in the cyber crowd

In Australia, internet search engine Google is even more dominant than globally – accounting for almost 95% of our search market. It is estimated that there are over 2 billion searches for products, organizations, information and of course websites per day.

So if you’re about to launch a new website how do you stand out in the cyber crowd?

We’ve assumed you’ve search engine optimized your site so you increase your chances of being found on Google, now you must promote it.  The good news is that doing some PR for your website increases your chances of being found.

Here are PR Guru’s 7 top tips for promoting YOUR new website

1. Write a press release to announce your new site.  If you’re a new business your website is part of your news. However, if you’ve had a website previously, couple this news with the new functionalities, but also include other news (ie a new business win, staff changes or a special offer).

2. Make your press release key word rich especially in your company biography. This increases search engine optimisation and links back to your website when you post it on press release news sites such as News Maker.

 3. Include a quote from a high profile key influencer to give additional credibility if appropriate. For instance, if you’re a mumpreneur think high profile mum; or fundraiser, think celebrity or VIP patron.

 4. Be targeted when you send your press release out to the media.  Not everyone wants to read about a new website, so think about your core audience and your industry and be selective

 5. Create a Newsroom on your website to house this and other press releases, so that the media know where to find your news.  Your newsroom can also house any articles or links to media coverage on your organisation.

 6. Utilize social media. Tweet, blog and update your Facebook status about your new website with an incentive to visit such as download new research or a 10% introductory offer.

 7. Your web designer may have resources to promote your site such as a newsletter where they can promote new features and innovation or add your press release to their newsroom.

And remember, every time you participate in an industry forum or discussion, leave your URL so that other participants who like your ideas or input, will be able to link back to your website.

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