Do you have an event you’d like to inform the media about but not sure how to go about it?
Journalists compiling event listings generally only require the basic information of your event. They don’t always have time to wade through a press release to extract the relevant information.
Follow this checklist to determine if you’ve covered everything in your events notice:
- Heading – generally the event name, no need to be overly creative
- Event name – if not included in the heading
- Event venue and address
- Event logo
- Key highlights of the event
- Operating times
- Ticket prices
- Contact details: website, enquiry phone number and email (if there are multiple event organisers, just include one phone number and one email)
- Photo’s available. If you have a dynamic image of your event make it available via a link or upon request.
Now you’re done, format it and call it an Event Notification or even a Pictorial Opportunity especially if it’s got plenty of colour and movement. Take a look at what Cameron Tandy, Pictorial Editor of the Herald Sun says in our May issue of our newsletter Taboo.
And of course, you’ll need a good media list to send it to as well as spread the word via Twitter and Facebook. PR Guru has media contact lists of news and pictorial editors, and What’s On event listings to get you started.