PR Guru's Mentor Program
will fast track your PR success
and help you:
- proactively generate media coverage to grow your business or brand
- position you as an expert commentator in your field
- save you serious time and money on advertising and PR agency costs and
- show your customers that you have valuable media endorsement.
Kylie Bertuch says:
"I would like to thank Julie Morgan and PR Guru for helping me make it through their Mentor Program which I found extremely beneficial. As a very busy person, I found the online sessions easy to plan around, very comprehensive and clearly delivered with fantastic material. As I am a visual person, I also enjoyed the delivery of visual and verbal material combined. I would certainly recommend the program to anyone wanting to improve their PR skills and really gain some effective exposure for their business." Kylie Bertuch, Boynton's Feathertop Winery
Scott Lawrence says:
I attended a DIY PR workshop run by Julie and found it invaluable for my small business. She explained easy to manage, simple tools that anyone could implement in getting their story to the media in a concise, targeted and professional way. Julie's experience in public relations is unsurpassed. All who attended came away with renewed excitement and vigor about their business. Fantastic and highly recommended!” Director Ghin Ghin Farmstore and Cafe, Yea, Victoria
Grant Common says:
"There's few better at getting the best PR 'bang for the buck' than Julie. I've known her professionally for some 15 years and I've always marvelled at how she's thrived at getting great results for SME's, often on miniscule budgets. She's great at media, whether it be mainstream or niche. Having worked in PR for some 25 years - both within organisations and running her own PR agency - she seems to know intuitively what tactics, tools and actions will best suit the small business and not-for-profit sector."
Owner/Director PR Acumen
Free bonus booklet
Behind the Newsdesk
Once you register, you'll get your free booklet featuring interviews with Australian journalists and presenters.
What is PR Guru's Mentor Program?
If you're: struggling to do your own PR and want to lift your business to new heights; need a helping hand to get the media to notice you; would like a ‘PR Guru’ to help guide you and boost your coverage in the media, then this program is for you!
Our media relations expert and founder of PR Guru, Julie Morgan is the presenter of the PR Guru Mentor program.
This six step, webinar program comprises 50 minute sessions where Julie will walk you through the PR process, help you focus and get on track to achieve extraordinary publicity results!
No more drafting press releases and letting them to go stale within a week. Julie gives you her insider secrets, tips and tools on how to do it yourself.
The six step Mentor Program will deliver to you:
- six 50 minute webinars that guide you through the PR stages
- a 15 minute consultation to review your progress and answer your questions
- our PR Guru DIY Publicity Guide plus templates and tools to put your plan into action.
By the end of the program, you will know how to identify your news, write a press release, compile a media kit, identify your target market and media, refine a media pitch, become interview ready and business ready, and incorporate social media to maximise results. For each session you will receive a link to each webinar including powerpoint slides.
Here’s a snapshot of what each stage covers:
Step 1: Getting started - what makes news. At the end of this session you will be able to identify news angles for your business, understand how journalists work, their timelines and when and how to contact them.
Step 2: Your media kit. Here you’ll find out how to produce a powerful media kit with compelling content that will be repeated word for word, or photo for photo in the media. It also covers the “what, when, how and why” of writing a press release with a template to adapt.
Step 3. Building your media contacts and refining your story pitch. We’ll teach you to identify who to target and the do’s and don’ts of contacting the media. You’ll also learn how to pitch authoritatively to the media and persuade them to interview you.
Step 4. Being interview ready and business ready. This session is about preparing for interviews and covers useful techniques to extend your coverage. We share tips on how to become business ready and capitalise on your media coverage.
Step 5. Social media and PR. This is when we talk about adapting your news to ensure you get social media coverage and how your online presence can generate publicity in traditional media.
Step 6. Maximising your results, PR Guru review and feedback. We wrap up the Mentor Program by giving you tips on monitoring your media coverage and using it to showcase to your customers. You will also get to test your story pitch and it’s our turn to give you feedback!
There's loads of FREE bonus tools too valued at over $655 when you do the course LIVE!
To help reinforce what you learn you also get these FREE bonus tools when you purchase the LIVE Webinar series starting in September 2011.
- Our free booklet Behind the newsdesk: 2 minutes with Australian journalists and presenters. TV, radio, print and online media reveal a little more about themselves and what they like and don't like (to receive).
- A 12 month calendar of built-in media opportunities to consider We’ve created a calendar of special events and holidays that offer a potential publicity opportunity for you to place yourself in front of the media. VALUE $50
- A free 15 minute review with Julie Morgan, PR Guru to answer your questions and assess your progress. Chat to Julie about your PR plan and ask any questions you have about doing your own publicity. We’ll give you our feedback and help demystify the process. VALUE $60
- A free copy of PR Guru’s DIY Publicity Guide. This is our book of secrets. We spell it out – how to get priceless publicity to grow your business. VALUE $95
- One media database contact list Once we’ve helped you identify your target media, you can select a media contact list that best suits your news. VALUE up to $200.
- Free subscription to our monthly e-newsletter, Taboo. Our newsletter features interviews with journalists, producers and fellow PR Gurus; and
- more templates and tools that you can imagine! We’ll give you our media timeline chart, our Media Release template that you can adapt, a media tracking schedule to record your results, to get your PR into action! VALUE $250
Value FREE bonuses is $655. Plus you get our PR Guru Mentor program for only $598 That's $99.50 per session. PLUS $655 of bonuses = Total value $1250.
Add to cart now! OR, Register your interest for our next Program
About Julie Morgan:
Julie has been working in PR with small businesses like yours for more than 20 years to launch books, products, fundraisers, tourism regions, health services, food and agricultural businesses and associations.
Julie is founder of PR Guru and award winning, Melbourne-based PR agency, JMM Communications. She is a member of the Public Relations Institute of Australia (PRIA) and PRIA Registered Consultancy Group. She has compiled, published and publicised two leisure guides to Victoria, two word-a-day calendars, two series of Aussie bookplates and book catalogues for the publishing industry.
Follow her on twitter @prguruau
