The countdown to the “silly season” is on. Saturday marked the end of the official 2011 ratings season, meaning that The Circle, The Morning Show and Four Corners are some of the programs in recess.
Whilst you may think that there are less opportunities to strut your PR stuff, summer programming can present a feast of opportunities. Continuing your DIY PR efforts beyond Christmas could pay off and give your business a kick-start into 2012.
Most news and current affair programs don’t get a summer break with shows such as Sunrise and Today Tonight set to be on air throughout the holiday period. These newsrooms are stretched thin, as media outlets work furiously to fill airtime and pages.
This means that it’s an even better time for you to get priceless publicity for your new book, exhibition, or personalised school backpacks, as journalists are more receptive to stories that take less time to research and prepare during this non-rating summer period.
Here are some topics that might interest them:
Shopping frenzy: You can pitch stories that link in with the holiday shopping frenzy. Reporters and their audiences love a mob story especially when it involves shopping and even a celebrity pictorial.
Avoiding the crowd: Connect your product with an online retail story…think retail revolution, or the recent 26% jump in online sales to interest journalists and their audience who want to avoid the crowded stores and misleading door busters this summer.
Cutting back: What are you doing to cut back this holiday season? Remember the economy is still sluggish, and tips on doing more with less will usually get an editor interested.
Holiday features: News editors are always looking for upbeat, off-the-wall news to further holiday cheer on television or in the news pages.
Animal related stories: Everyone loves a story with a fluffy poodle or a cuddly kitten! Tying your product in with cute creatures (or for that matter, young children) might just get you that closing segment on Today Tonight.
There are also many holiday event dates in 2012 that present you with DIY PR opportunities that you should start planning and pitching stories for, before you take off down to the beach.
Mark these dates on your PR calendar and get started:
Australia Day: January 26
Back to School: February 1
Valentines Day: February 14
Clean up Australia Day: March 4
Labour Day (Vic): March 12
St Patrick’s Day: March 17
Easter: April 6-9
ANZAC Day: April 25
Mothers Day: May 13